415 Action-Packed Neighbourhood Marketing Tips
A MUST READ FOR ALL SOUTH AFRICAN RETAILERS & SMALL BUSINESSES!
Attract Customers! Make Sales! Boost Profits! In your own backyard …
This neighbourhood marketing book is bursting with tips to take your retail business to the next level.
179 Awesome Neighbourhood Marketing Promotions!
… and many more tips!
Chapter 4 … “The Extreme Bounce-back”
“The idea behind most bounce-back promotions is to incentivise the customers to return to your store within a defined period of time, usually two weeks to a month. Some bounce-backs are aimed at bringing customers back at a time when business is usually slow. Say, breakfast time at a coffee shop. The extreme bounce-back offers a more attractive deal, but the expiry time is far shorter. Imagine giving a customer a 50%-off breakfast voucher, but it’s only valid for the next month! Another approach is …”
Marketing Guru Basil O’Hagan has decades of experience in the South African retail environment as a marketing consultant. In this handy 267-page book, he explains how selling to your immediate neighbourhood market is the key to success.
“Basil, it fills me with pride and joy to know that many entrepreneurs will now have access to your cast knowledge and wisdom in neighbourhood marketing and customer service – unparalleled in the retail industry. May everyone reading this book share the benefits we have enjoyed.”
– Terry Moodley, Executive Chairman, Pinnacle Protection Enterprises. Past Chief Executive, Personal and Business Banking, Standard Bank Africa
“Basil has made me realise I need to market my business in my community! His knowledge of retail and contacts has made it easier for me to ‘Get my A in G’ and just DO it!”
– Sharon Tattersall, Owner, Supa Quick Gallo Manor
World Class Customer Service For South Africa
175 Awesome Customer Service Tips
Build Loyalty! Grow Profits! Deliver Sensational Service!
Learn how to:
Use social media and technology
Value! Customers Want Value!
Another elusive customer goal is value. You can sense when you’ve got value, but it’s hard to quantify.
Some theorists describe it as follows:
VALUE = BENEFIT – (COST + INCONVENIENCE)
The key to optimising value, then, is to amplify the customer’s benefit from your relationship. If the benefit is large enough, the customer will overlook the drawbacks of cost and inconvenience. The benefit of your customer doing business with you can come from various sources …
Thank goodness Basil has taken the time to write this book. It consolidates the decades of customer service experience this icon of the retail and marketing industry has gained.
– Chris Wheeler (CEO, PostNet SA)
“Customer satisfaction is all very well, but what all of us are really after is Customer Loyalty. Basil’s book explains how to build customer loyalty, the most valuable thing in retail.”
– Darren Hele (CEO, Famous Brands)
“Thanks for your new Customer Service book, Basil. I’ll be implementing these tips in my business as soon as humanly possible.”
– Tony Marchesini (CEO, H2O)
Special Offer - R400
- 415 Action-Packed Neighbourhood Marketing Tips
- World Class Customer Service For South Africa