Neighbourhood Marketing Specialist
With more than 4 decades of experience, Basil O’Hagan is one of South Africa’s leading marketing and customer service authorities. He has worked in the corporate sector, as an entrepreneur and as CEO of a listed company. He has been a franchisor and a franchisee.
Today he applies that experience in various parts of the retail sector as a neighbourhood marketing and customer service specialist.
In 1993 he started the O’Hagan’s Irish Pub & Grill chain, which at one stage was the largest Irish-themed pub and grill chain in the world.
All of the insights Basil shares with his clients as a marketing consultant are contained in his book of indispensable, “415 Action-Packed, Neighbourhood Marketing Tips”.
His latest book, “World Class Customer Service for South Africa”, has recently been launched and initial demand is way over all targets, and on its way to become a best-seller. It contains 175 awesome customer service tips, specifically for the South African market.
Armed with an expensive education from his O’Hagan’s venture, Basil established a new pub and grill franchise, The Brazen Head. It became another much-loved South African brand. He later sold the operation as a profitable going concern.